Why Choose a Local Hearing Care Provider?

July 30, 2015 By Leave a Comment

The hearing healthcare industry has two barriers that prevent people from achieving healthier hearing:

  1. The inability to detect hearing loss in the first place (because of its slow onset), and
  2. The temptation to find a quick, easy, and inexpensive solution.

Regrettably, countless people who have overcome the first barrier have been lured into the apparently “cheaper and easier” methods of correcting their hearing loss, whether it be through the purchase of hearing aids on the web, the purchase of personal sound amplifiers, or by heading to the big box stores that are much more concerned with profitability than with patient care.

Despite the lure of these quick remedies, the truth is that local hearing care providers are your best option for better hearing, and here are the reasons why.

Local hearing care providers choose to use a customer-centric business model

National chain stores are profitable for one primary reason: they sell a high volume of discounted goods and services at low prices in the name of higher revenues. National chains are focused on efficiency, which is a nice way of saying “get as many people in and out the door as quickly as possible.”

Granted, this profit-centric model works great with most purchases, because you probably don’t require professional, personalized care to help choose your undershirts and bath soap. Consumer support simply doesn’t factor in.

However, problems result when this business model is extended to services that do demand expert, customized care—such as the correction of hearing loss. National chains are not focused on patient outcomes because they can’t be; it’s too time consuming and flies in the face of the high volume “see as many patients as possible” business model.

Local hearing care providers are completely different. They’re not preoccupied with short-term profits because they don’t have a board of directors to answer to. The success of a local practice is influenced by on patient outcomes and quality of care, which leads to satisfied patients who remain faithful to the practice and spread the positive word-of-mouth advertising that leads to more referrals.

Local practices, for that reason, thrive on delivering quality care, which is beneficial both the patient and the practice. By comparison, what occurs if a national chain can’t deliver quality care and satisfied patients? Simple, they use national advertising to get a continuous flow of new patients, vowing the same “quick and cheap fix” that enticed in the original customers.

Local hearing care providers have more experience

Hearing is complex, and like our fingerprints, is unique to everybody, so the frequencies I may have difficulty hearing are distinct from the frequencies you have difficulty hearing. In other words, you can’t just take surrounding sound, make it all louder, and push it into your ears and count on good results. But this is essentially what personal sound amplifiers, along with the cheaper hearing aid models, accomplish.

The truth is, the sounds your hearing aids amplify—AND the sounds they don’t—HAVE to match the way you, and only you, hear. That’s only going to come about by:

  • Having your hearing professionally tested so you know the EXACT characteristics of your hearing loss, and…
  • Having your hearing aids professionally programmed to intensify the sounds you have difficulty hearing while distinguishing and suppressing the sounds you don’t want to hear (such as low-frequency background sound).

For the hearing care provider, this is no straight forward task. It requires a lot of training and patient care experience to have the ability to perform a hearing test, help patients pick the right hearing aid, skillfully program the hearing aids, and give the patient training and aftercare necessary for optimal hearing. There are no shortcuts to dispensing comprehensive hearing care—but the results are worth the time and energy.

Make your choice

So, who do you want to leave your hearing to? To someone who views you as a transaction, as a customer, and as a means to attaining sales goals? Or to an experienced local professional that cares about the same thing you do—helping you attain the best hearing possible, which, by the way, is the lifeblood of the local practice.

As a general rule, we recommend that you avoid purchasing your hearing aids anywhere you see a sign that reads “10 items or less.” As local, experienced hearing professionals, we provide comprehensive hearing healthcare and the best hearing technology to match your specific needs, lifestyle, and budget.

Still have questions? Give us a call today.

Filed Under: Articles, Featured, Hearing, Hearing Aids, Hearing Loss, hearing test, Preventative Care

When Should I Get My Hearing Tested?

June 25, 2015 By Leave a Comment

Most of the time, people are unaware that they have hearing loss. It develops so gradually that it’s typically undetectable, and on top of that, most family doctors do not regularly screen for hearing loss at the yearly physical exam.

Considering these two realities, it’s no surprise that most people first find out they have hearing loss by being told about it from close friends or family members. But once people confront you about your hearing loss, it’s more than likely already relatively advanced. Given that hearing loss gets worse over time—and cannot be fully recovered once lost—it’s critical to treat hearing loss as quickly as possible rather of waiting for it to get bad enough for people to notice.

So when and how often should you get your hearing tested? Here are our suggestions:

Establish a Baseline Early

It’s never too early to consider your first hearing test. The earlier you test your hearing, the sooner you can create a baseline to compare future tests. The only method to determine if your hearing is getting worse is by comparing the results with past testing.

Although it’s true that as you get older you’re more likely to have hearing loss, keep in mind that 26 million people between the age of 20 and 69 have hearing loss. Hearing loss is widespread among all age groups, and exposure to loud noise places everyone at risk regardless of age.

Annual Tests After Age 55

At the age of 65, one out of every three people will have some level of hearing loss. Considering hearing loss is so typical near this age, we advise annual hearing tests to ensure that your hearing is not worsening. Remember, hearing loss is permanent, cumulative, and practically undetectable. However, with once-a-year hearing exams, hearing loss can be identified early, and treatment is always more effective when implemented earlier.

Assess Personal Risk Factors

As reported by the National Institute on Deafness and Other Communication Disorders, “approximately 15 percent of Americans (26 million people) between the ages of 20 and 69 have high frequency hearing loss due to exposure to noise at work or during leisure activities.”

If you have been subjected to noisy work environments or activities such as music concerts or sporting events, it’s a good idea to have your hearing tested. It’s also a good idea to get an annual hearing test if you consistently expose your hearing to these conditions.

Watch for Signs of Hearing Loss

As we noted earlier, the signs and symptoms of hearing loss are often first detected by others. You should schedule a hearing test if someone has suggested it to you or if you encounter any of these signs or symptoms:

  • Muffled hearing
  • Trouble following what people are saying, especially in loud settings or in groups
  • People commenting on how loud you have the TV or radio
  • Avoiding social situations and conversations
  • Ringing, roaring, hissing, or buzzing in the ear (tinnitus)
  • Ear pain, irritation, or discharge
  • Vertigo, dizziness, or balance problems

Don’t Wait Until the Harm is Done

The bottom line is that hearing loss is prevalent among all age groups and that we all live in the presence of several work-related and everyday risk factors. Seeing that hearing loss is hard to detect, worsens over time, and is best treated early, we highly recommend that you get your hearing tested regularly. You might end up saving your hearing with early intervention, and the worst that can happen is that you find out you have normal hearing.

Filed Under: Articles, Featured, Hearing, Hearing Loss, hearing test, Preventative Care

How to Read Your Audiogram at Your Hearing Test

April 19, 2015 By Leave a Comment

Audiogram

You have just completed your hearing test. The hearing specialist is now entering the room and presents you with a chart, like the one above, except that it has all of these signs, colors, and lines. This is designed to demonstrate to you the exact, mathematically precise characteristics of your hearing loss, but to you it might as well be written in Greek.

The audiogram creates confusion and complexity at a time when you’re supposed to be concentrating on how to enhance your hearing. But don’t let it mislead you — just because the audiogram looks perplexing doesn’t mean that it’s difficult to understand.

After looking through this article, and with a little vocabulary and a few basic concepts, you’ll be reading audiograms like a pro, so that you can concentrate on what actually matters: healthier hearing.

Some advice: as you read the article, reference the above blank audiogram. This will make it easier to understand, and we’ll tackle all of those cryptic markings the hearing specialist adds later.

Understanding Sound Frequencies and Decibels

The audiogram is essentially just a graph that records sound volume on the vertical axis and sound frequency on the horizontal axis. (are you having flashbacks to high school geometry class yet?) Yes, there’s more to it, but at a fundamental level it’s just a chart graphing two variables, as follows:

The vertical axis records sound intensity or volume, measured in decibels (dB). As you move up the axis, the sound volume decreases. So the top line, at 0 decibels, is a very soft, faint sound. As you go down the line, the decibel levels increase, standing for steadily louder sounds until you get to 100 dB.

The horizontal axis records sound frequency, measured in Hertz (Hz). Starting at the top left of the graph, you will see a low frequency of 125 or 250 Hz. As you keep moving along the horizontal axis to the right, the frequency will gradually increase until it arrives at 8,000 Hz. Vowel sounds of speech are typically low frequency sounds, while consonant sounds of speech are high frequency sounds.

And so, if you were to begin at the top left corner of the graph and draw a diagonal line to the bottom right corner, you would be increasing the frequency of sound (switching from vowel sounds to consonant sounds) while increasing the volume of sound (moving from fainter to louder volume).

Examining Hearing and Marking Up the Audiogram

So, what’s with all the markings you normally see on this simple graph?

Easy. Start at the top left corner of the graph, at the lowest frequency (125 Hz). Your hearing consultant will present you with a sound at this frequency by way of headsets, beginning with the smallest volume decibel level. If you can perceive it at the lowest level (0 decibels), a mark is made at the crossroad of 125 Hz and 0 decibels. If you can’t perceive the 125 Hz sound at 0 decibels, the sound will be presented again at the next loudest decibel level (10 decibels). If you can hear it at 10 decibels, a mark is created. If not, advance on to 15 decibels, and so on.

This identical tactic is duplicated for every frequency as the hearing specialist proceeds along the horizontal frequency line. A mark is created at the lowest perceivable decibel level you can perceive for every sound frequency.

As for the other symbols? If you observe two lines, one is for the left ear (the blue line) and one is for the right ear (the red line: red is for right). An X is generally used to mark the points for the left ear; an O is applied for the right ear. You may observe some additional symbols, but these are less crucial for your basic understanding.

What Normal Hearing Looks Like

So what is seen as normal hearing, and what would that look like on the audiogram?

People with regular hearing should be able to perceive every sound frequency level (125 to 8000 Hz) at 0-25 decibels. What would this look like on the audiogram?

Take the blank graph, find 25 decibels on the vertical axis, and draw a horizontal line entirely across. Any mark made underneath this line may reveal hearing loss. If you can hear all frequencies underneath this line (25 decibels or higher), then you more than likely have normal hearing.

If, on the other hand, you cannot perceive the sound of a certain frequency at 0-25 dB, you likely have some kind of hearing loss. The lowest decibel level at which you can perceive sound at that frequency establishes the extent of your hearing loss.

For example, take the 1,000 Hertz frequency. If you can perceive this frequency at 0-25 decibels, you have normal hearing for this frequency. If the minimum decibel level at which you can hear this frequency is 40 decibels, for instance, then you have moderate hearing loss at this frequency.

As an overview, here are the decibel levels linked with normal hearing along with the levels correlated with mild, moderate, severe, and profound hearing loss:

Normal hearing: 0-25 dB

Mild hearing loss: 20-40 dB

Moderate hearing loss: 40-70 dB

Severe hearing loss: 70-90 dB

Profound hearing loss: 90+ dB

What Hearing Loss Looks Like

So what would an audiogram with marks of hearing loss look like? Seeing as the majority of cases of hearing loss are in the higher frequencies (referred to as — you guessed it — high-frequency hearing loss), the audiogram would have a downwards sloping line from the top left corner of the graph slanting downward horizontally to the right.

This indicates that at the higher-frequencies, it requires a progressively louder decibel level for you to perceive the sound. Furthermore, considering that higher-frequency sounds are connected with the consonant sounds of speech, high-frequency hearing loss impairs your ability to grasp and pay attention to conversations.

There are a few other, less widespread patterns of hearing loss that can turn up on the audiogram, but that’s probably too much detail for this entry.

Test Your New Knowledge

You now know the nuts and bolts of how to read an audiogram. So go ahead, book that hearing test and surprise your hearing specialist with your newfound talents. And just imagine the look on their face when you tell them all about your high frequency hearing loss before they even say a word.

Filed Under: Articles, Featured, Hearing, Hearing Loss, hearing test, Preventative Care Tagged With:

How to Persuade Someone to Get a Hearing Test

April 12, 2015 By Leave a Comment

We don’t need to inform you of the signs and symptoms of hearing loss; you already know them all too well. You have a different type of problem: persuading someone you care about to get their hearing tested and treated.

But exactly how are you supposed to get through to someone who denies there is even an issue, or that merely shrugs it off as “just part of getting old”?

It turns out that it’s not as simple as just telling them that they need their hearing examined. They won’t see the need, and you won’t get very far with threats, ultimatums, or other coercive approaches.

While it may seem like an impossible scenario, there are other, more subtle strategies you can employ. In fact, you can draw from the massive body of social scientific research that signifies which strategies of persuasion have been determined to be the most consistently successful.

In other words, you can use tested, researched, and proven persuasive strategies that have been shown to actually work. It’s worth a chance, right? And perusing the strategies might help you to think of additional ideas.

With that said, the following are 6 scientifically tested techniques of persuasion and how you might use them to persuade a loved one to get their hearing tested:

1. Reciprocity

What it is:

The basic principle of reciprocity is straight forward: if someone does a favor for you, you’re strongly compelled to return the favor for them.

How to use it:

Timing is everything. You plan on requesting your loved one to get their hearing checked at some point anyway, so why don’t you make the request right after you’ve done something special for them?

2. Commitment and Consistency

What it is:

We all have a strong psychological desire to think and act consistently.

How to use it:

The trick is to start with small commitments ahead of making the final request. If you start off by ordering your loved one to get a hearing test, you almost certainly won’t see much success.

Alternatively, ease into the topic by casually sharing an article on hearing loss and how common it is. Without mentioning their own hearing loss, get them to disclose that hearing loss is a larger issue than they had believed.

As soon as they concede to some basic facts, it may be easier to talk about their own personal hearing loss, and they may be more likely to admit that they have a problem.

3. Social Proof

What it is:

We tend to think in terms of “safety in numbers.” We are inclined to stick to the crowd, and we assume that if lots of other people are doing something, it must be trusted or effective.

How to use it:

There are at a minimum two ways to make use of this method. One way is to share articles on the many advantages of using hearing aids and how hearing aids heighten the quality of life for millions of people in the U.S. and across the world.

The second way to use the technique is to arrange a hearing test for yourself. Explain to your loved one that you want to check on the health of your own hearing, but that you would feel better if they went with you and had their own assessment.

4. Liking

What it is:

You’re more likely to be persuaded by individuals you personally like than by either a stranger or by someone you dislike.

How to use it:

Enlist the assistance of people you know your loved one likes or respects. Try to find that one person whom your loved one consistently seems to respond to, and have that person discuss and recommend a hearing test.

5. Authority

What it is:

We are inclined to listen to and respect the suggestions of those we perceive as authority figures.

How to use it:

Share articles on how celebrities, athletes, and other prominent figures use and benefit from hearing aids. You can also share articles from reliable sources that summarize the advantages of having your hearing tested. For example, the World Health Organization just recently published an article titled “1.1 billion people at risk of hearing loss.”

6. Scarcity

What it is:

Scarcity causes a sense of urgency when what we want is perceived as limited or in short supply. Scarcity creates the perception that, if we don’t act promptly, we may lose something on a permanent basis.

How to use it:

Recent research has connected hearing loss to quite a few dangerous conditions, including Alzheimer’s Disease, dementia, memory impairment, and rapid cognitive decline. Hearing loss also gets worse as time goes by, so the earlier it’s dealt with, the better.

To implement scarcity, share articles, such as our preceeding blog post titled 8 reasons hearing loss is more dangerous than you think, with your loved one. Show them that each day spent with untreated hearing loss worsens the hearing loss, deteriorates health, and heightens the risk of developing more dangerous conditions.

If all else fails, just give it to them straight. Explain to your loved ones how their hearing loss affects you, together with how it’s affecting your relationship. When you make it about your needs and feelings rather than theirs, the response is usually better.

Have you had success persuading someone to have their hearing tested? Let us know your approach in a comment.

Source

The six principles of persuasion were developed by Dr. Robert Cialdini, and can be found in his book titled “Influence: The Psychology of Persuasion.”

Filed Under: Articles, Featured, Hearing, Hearing Loss, hearing test, Preventative Care

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